On April 22, 2017, the Brand Launch Ceremony of ATLAS Tire in Chinese market was held in Shanghai, and its theme was “Live For Dreams”. The agents of ATLAS brand across the country, Linglong’s global partners and media friends witnessed this moment.
From April 8 to 10, the 14th Chinese International Tire&Wheel (Qingdao) Fair was held in Qingdao International Exhibition Center. Linglong Tire appeared on the exhibition with its high-end brand ATLAS and a variety of featured products, demonstrating Linglong’s innovation an R&D strength and attracting a large number of customers.
On March 25, 2017, Linglong International Tire (Thailand) Co.,Ltd. (hereinafter referred to as LLIT) signed strategic cooperation agreement with Indian Aditya Birla Group in Thailand, and Dr. Santrupt Misra, CEO of Aditya Birla Group’s carbon black business, Mr. Sood, president of Birla Carbon in Thailand, and Mr. Wang Feng, chairman and president of Linglong Tire, attended the signing ceremony. The strategic cooperation between the two sides could not only achieve mutual benefit, but also means that Linglong’s internationalization in cooperation has stepped into a new level.
On March 24, Linglong Tire started its brand promotion in Kuala Lumpur. More than 400 people attended this ceremony, including Vice-Minister of Malaysian Premier House Office, Mr. Tran Sridr.M.Kayveas, Vice Chairman of Malaysian Taxi Association, Mr. Datuk Aslah, chairman and CEO of Linglong Tire, Mr. Wang Feng Linglong tires, Linglong Tire’s global dealers and local Malaysian media.
On March 22, VfL Wolfsburg China representative office was officially set up in Beijing, over 150 people in politics, business and sports area attended the opening ceremony, including CEO of Volkswagen Group (China), Heizmann, Chairman of Linglong Tire, Wang Feng, and Chinese famous football player, Shao Jiayi. VfL Wolfsburg became the first Bundesliga club to set up China representative office in Beijing.
On December 14, 2016, Linglong Tire Signed Club of Champions Partner Sponsorship Contract with VfL Wolfsburg football club. From January 1, 2017, Linglong Tire will become the club of championship partner of VfL Wolfsburg. The other two championship partners are Volkswagen and Nike.
On December 6th, 2016, China Auto Parts Development Forum and the 13th China Auto Parts Suppliers 100 Best award ceremony, sponsored by China Automotive News, was held at Beijing Auto Museum. Linglong Tire was selected as the 13th China Auto Parts Suppliers 100 Best and awarded Excellent Common Parts and Body Accessories Supplier.
On Dec.3, 2016, Ju Hang, Chinese famous photographer and polar explorer, and his team successfully reached South Pole, and the flag of Linglong Tire standed on the South Pole, which meant Linglong Tire Reaching Arctic & Antarctic Activity came to an end successfully after almost 100 days.
On November 26th, 2016 China Petroleum and Chemical Industry Top 100 Private Enterprises Conference was held in Linyi, Shandong. Li Shousheng, president of Chinese petroleum and Chemical Industry Federation, and nearly hundreds of entrepreneurs and experts across the country were gathered. Linglong Tire was invited to attend the conference and awarded 2016 China Petroleum and Chemical Industry Top 100 Private Enterprises.